Words & Image: re-contexualising promotion

When it comes to any form of visual communication, the relationship between words and image is imperative to the impact the publication will have on the viewer. Words have the power to 're-contextualise' an image completely and therefore hold the ability to promote endless messages. As part of our 'Pink Project' we were given the task of creating 4 outcomes; each with differing contexts. In this post I will show my methodology, and how I came to reach my final outcomes...

My first brief was to be an advert for the positive promotion of pink. The advert had to include a strapline/tagline incorporated into one of our chosen images from our photoshoots. My photoshoot partner and I wanted to create photograph that re-defined femininity , and masculinity respectively. Through editing and refining those photographs I think we were successful in communicated our intended message. Using these images I had to come up with a strapline. Just as we did with our pink photoshoot, I wanted to turn a cliché 'pink' quote on its head,

'Gritty in Pink'.

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We were asked to think about the sector we would expose our outcomes too, and what the intentions/consequences were to be. I envisioned my advert being displayed on the walls of the underground; a straight-talking advert commuters could walk away thinking about. That was the only real intention I had with this advert, for people to think upon it and hopefully feel empowered by it.

The second brief was an album cover which also had to communicate a positive message about pink. I wanted to pick an artist who was forward-thinking and innovative within the music industry. I chose Princess Nokia as she is unapologetically confrontational; a female p.o.c who refuses to conform to societies low-expectations of her. I feel the narrative of her music and my image co-inside perfectly, hence why I chose 'I'm You're Supreme' as the quote to feature from her lyrics. Her listener demographic is mainly young people who are more inclined to be liberal in their views, this means they would accept the album cover as a form of free speech, epitomising the 'new wave' views of both young males and females.

The third brief was to create an article headline, it could be political or fashion-based as long as it was a piece of critical journalism. My intentions were rather political, so that prompted me to read some articles myself. Upon reading an article on 'Feminist Current' my interest was sparked by what it means to be 'feminine', and if it is intrinsically different from being 'female'? I created a design-based political zine spread asking the question of whether it is the female who is oppressed by the patriarchy or the idea of ‘femininity’.

For our fourth brief we were asked to create a negative graffiti response, having to undermine our message by playing devil's advocate. I defaced a physical copy of my outcome with the words 'Stick to your Blue' , play on words for 'Stick to your Guns'. This was my attempt to undermine the importance of my outcome. However, I found this the most challenging brief as my photoshoot was already critical,making it more difficult to parody the mesage.

#Context #visualcommunication #Promotion #fe #feminimity