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My Fragrance Concepts

1. This concept is centred on the consumer’s relationship with faux fur. The story comes from the brands heavy use of fur in their...

Brands are starting to recognise the need to design immersive worlds that bring their product or brand to life in engaging and provoking...

My idea is to have Shrimps and an artist collaborate where some form of Shrimps’ brand ethos comes through e.g. animal cruelty or...

I carried out a poll survey on my personal Instagram instead of a question-answer survey because I didn’t think as many people would have...

His wild imagination and thrill-inducing shows left the fashion world on tenterhooks as to what the rebellious designer would do next....

As a brand we are targeting specifically female travelling millennials. Millennials are the largest generation in history and by 2025,...

In his new politically charged music video for ‘This is America’ directed by Hiro Murai, Childish Gambino comments upon the harsh reality...

The love child of Gucci and Frieze ‘The Second Summer of Love’ is a major new 4-part video project. As to celebrate 30 years since 1988’s...

This year’s MET Gala theme ‘Heavenly Bodies: Fashion and the Catholic Imagination’ is being quoted as the most controversial to date. It...

Today my group and I had a photoshoot for our fragrance brand ‘Frë’. Whilst planning for the shoot we had many ideas but thought the best...

botanical, high-end, sustainable and luxurious ... With the market of boutique perfumeries becoming nothing short of crowded Aesop have...

Atelier Cologne is a small boutique perfume house currently located in the heart of London’s Covent Garden. Established in 2009,...

Today’s landscape of fashion is changing dramatically, and the average consumer is becoming more and more empowered... When I was a...

Fashion Trends: A fad, sometimes called a trend, meme or a craze, is any form of behavior that develops among a large population and is...

Probably the biggest contemporary art event in London, the Frieze Fair is a conceptual marvel. I was able to visit the London fair in...