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Countdown to some Expensive Advertising Campaigns
The key to a successful brand is in its marketing! Many products survive in the market not because they are necessarily the best, but...
Famous Fragrance Ads
When you’re a watching TV, your watching experience is flooded by countless advertisments. There are adverts that fade into the back of...
10 Unorthodox ways to Market a Brand
In the new age of digital content marketing, obvious, information-led missives will not always harvest the figures you want,nor find the...
Fashion Communication & Promotion: What’s my Perfect Job Role?
In one of our seminars a few weeks ago we looked into FCP job roles. We talked about what stage of the FCP process we enjoy the most and...
Le Labo: Fragrance Innovators?
Le Labo (French: "the laboratory”) is a luxury perfume brand based in New York City. Founded in 2006 by Eddie Roschi and Fabrice Penot....
Fragrance Workshop
#ExperimentalPerfumeClub In our seminar today we had a group workshop, creating scents with the Experimental Perfume Club. We learnt...
16 Personalities Test: My Results
As we were given our new groups for the Fragrance Module, we had a day learning about teamwork and how to sustain it throughout a whole...
The Power of Logos for a Brand
One look at the logo and we instantly know which brand it is. That's the power of a logo, it can either make or break a company. Creating...
Donald Trump: a Branding Innovator?
As part of our new term group work we’ve been looking at innovative ‘brand Storytelling’. We’ve chosen Trump as from his...
Fake Fake Merch
My seminar today focused on visual research; where and how to find good communication content. We were asked to search for an innovative...
'Creativity: there are no rules'
The second book I finished for my reading weeks is by Sir John Hegarthy, ‘Hegarthy On Creativity: There are no rules’. The basis of the...
Bobette Buster: Tell your story so the world listens
As part of my two weeks reading, I have just finished Bobette Buster’s ‘Do/ Story/ How to tell your story so the world listens’, a...
Slowing Down Fast Fashion, is it possible?
This is my third documentary review for my reading weeks, this one is in response to Alex James’ Amazon documentary called ‘Slowing Down...
Top 3 Runway Themes: SS16
Fashion shows are thrilling, but it’s the attention to detail that really makes a show spectacular. While most designers do little more...
Dries: the Dutch Treasure of Fashion
The Netflix documentary 'Dries’ follows Belgian designer Dries Van Noten in his creative process of designing and executing his artisanal...
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