Countdown to some Expensive Advertising Campaigns

The key to a successful brand is in its marketing! Many products survive in the market not because they are necessarily the best, but because there is a very powerful marketing campaign behind it. This is the reason why people are willing to pay higher prices for a trusted brand that has been marketed well. This trust is built, and the products are seen as superior goods. This explains the permanence of brands such as Coke, Ford and many more.

Of course these successful marketing campaigns do not come free of charge as a lot of skill; talent and money are dedicated in the creation of many of these campaigns. This of course usually pays off in the long haul in terms of sales revenue and profit for the business.

This is a massive benefit to the brand/marketing agencies of today. Although the internet seems to be dominating the advertising wars and the way people interact with their brands, TV has this unshakable name for being able to connect a brand to a viewer. This is how they create a deep trust through what is called ‘indoctrination marketing.’ This is where the brand is shown an amount of times in front of the viewer in a certain niche, and the viewer when thinking about that certain market will always relate back to the company showing the ads. Its deep psychology, but it works...

4.CHRYSLER (2011): $12.4 MILLION

3. AVIVA (2008): $13.4 MILLION

2. GUINNESS ‘TIPPING POINT’ (2007): $16 MILLION

1. CHANEL NO. 5 (2004): $33 MILLION

This was an enchanting perfume advert that featured actress Nicole Kidman and Rodrigo Santoro costing a whopping $33 million to produce. This very high budget short film was originally shot in many North American studios and warmly received by its viewers and amplified their willingness to open up their wallets and spend money on this perfume as sales that year had a record high. This just goes to show that using the brand of Nicole Kidman instantly builds trust with the company to viewers. Viewers know, like and trust Nicole hence why the brand and her image match. This relates back to the audience when trying to install trust into the brand. Actress Nicole Kidman was paid $3 million for her appearance in the 2 minute film, but this is justified with the on screen aesthetics.