Famous Fragrance Ads
- Melissa Williams
- Apr 1, 2018
- 2 min read
When you’re a watching TV, your watching experience is flooded by countless advertisments. There are adverts that fade into the back of your memory the second after watching. There are adverts you remember a funny catchphrase or comical character. But there are some that stick with you. Frgrance adverts have a tough job to mak their bottles stand out without the audience being able to smell the product. So, they find clever ways to make sure the product intrigues and influences your pecption of the prodct with a stirking advertisement.
Here are my top 4 adverts:
CHANEL N°5 BY CHANEL
Prior to The One That I Want, Baz Luhrmann teamed up with Chanel and Nicole Kidman to create, arguably, one of the most beautiful fragrance adverts of all time. Nicole, who plays “the world’s most famous woman”, is shown running through Times Square to escape hounding paparazzi and stumbles into a whirlwind love story. Followed by magical fireworks and a dreamy soundtrack by the Sydney Symphony Orchestra, this iconic romance story completely captured our hearts. Watch the enchanting advert here.

CK ONE BY CALVIN KLEIN
Nailing the Heroine Chic trend-of-the-moment, this 1995 black and white Calvin Klein ad shows a rolling shot of people from all walks of life. Within the 30-second shot, we see an old woman, couples kissing, groups dancing raunchily and a fresh-faced Kate Moss before the voiceover tells us that this is a fragrance for everyone. It clearly worked; the bottle is still a major success.

THE MAN YOUR MAN COULD SMELL LIKE BY OLD SPICE
Between the actor’s velvety smooth voice, hunky physique and ever-changing backdrops, there’s so much to love about this Old Spice advert. Suggesting that the man in your life could smell like a millionaire if he stops stealing your lady-scented products (good to know we're not the only ones struggling with this), ladies were probably left rushing to the shops to snap up a bottle.

J’ADORE BY DIOR
Dior’s J’adore advert sees an incognito Charlize Theron sneaking backstage at a fashion show in Versailles’ Hall of Mirrors. Once she’s in, it’s pre-catwalk chaos, as swarms of models get ready around her – keep your eyes peeled and you might even spot beauty icons such as Grace Kelly being dressed and Marilyn Monroe embracing a bottle of the fragrance. Old and new glamour rolled into one video.

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