The Power of Logos for a Brand

One look at the logo and we instantly know which brand it is. That's the power of a logo, it can either make or break a company. Creating a successful logo isn't child's play, and all the big brands have one thing in common: brilliant logos!

Almost every established brand has a history and some interesting story as to how - after a lot of brain-storming and research - the designers and marketeers came up with the logo. Here we look at brand logos, their history and the hidden meaning.

IBM

IBM, which started as the International Time Recording Company (ITR), in 1888, changed several names and logos before it came to be called the International Business Machines Corporation. The current logo, designed by Paul Rand, was introduced in 1972. The horizontal stripes forming the letters IBM are suggestive of the 'speed and dynamism'.

BMW

The BMW logo speaks of its history in aviation during World War II, when the company used to create aircraft engines for the German military. The blue and white in the logo depict the propeller in motion, with the sky peeping through it.

Nestle

The Nestle logo was designed in 1868 by Henri Nestle, based on the meaning of his name in German. The logo also included a little nest, and his family emblem. Later on, as the logo evolved, the mother bird's beak was removed and the three fledglings were reduced to two to depict an average modern family.

Amazon

Amazon is one of the prominent online retailers in India. The name Amazondenotes the vastness of the store directory. Also there is an arrow which moves in the direction from ‘A’ to ‘Z’, hinting that the store has everything from ‘A’ to ‘Z’!

Audi

Audi means ‘to listen' in Latin. It was founded after August Horch was forced out of his former auto company, Horch. In 1932, an auto union was formed by the merger of Audi with Horch, DKW, and Wanderer. This merger was represented by the four interlinked rings, which later on became Audi's official logo.